First Viral Email

So, any ideas?

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4 members (other than me)

4 members (other than me) here so far.... folks, please don't wait for me - go ahead and get started!

Posted by ng on Mon, 29/06/2009 - 00:55
Here is one message I have

Here is one message I have begun sending out. The subject line is Lost our savings in the Isle of Man . . .

The text, which displays on a single pane, is as follows:

Dear Fellow British Expat Worker:

We are writing to warn you against depositing or investing your money in the Isle of Man. Like you, we worked many years away from home, in hardship posts, saving and investing for our retirement.

We trusted the IOM with our life / retirement savings and they were taken from us on October 9, 2008, as the result of action by HM Treasury and the Isle of Man Government, Treasury, and Financial Supervision Commission. HM Treasury apparently wanted our money to give to UK depositors of Kaupthing Bank that HM Treasury had caused to fail on that date due to political differences with Iceland. Isle of Man gave UK Kaupthing bank our bank deposits from the Isle of Man branch of Kaupthing Bank on the same day, following which IOM has been left off HM Treasury's "black list of offshore tax havens."

Don't make the same mistake that we did in thinking that your money will be safe on the Isle of Man. We learned the hard way that it was anything but safe. If you have funds in IOM, find a safer home for them. If your financial advisor is advising you to entrust your savings to IOM, change your advisor. Don't give the Isle of Man a chance to give your money away when it may suit their purposes.

We are just two of several thousands of mostly retired people, dispossessed by two governments. You can learn what has happened and how to protect yourself at the following web sites:

KSF IOM Depositors Action Group:

Kaupthing Singer and Friedlander (IOM) Memorial Site:

We hope to save others from a similar fate. Please send this message to your friends and business contacts.


Joe and Emma

The approach here is to appeal to recipient's self-interest, with some possibility of empathy. The intent is that people will begin to withdraw their funds from IOM.

Posted by drglowry on Mon, 29/06/2009 - 00:58
E-mail lists needed . . . Our

E-mail lists needed . . .

Our efforts would be more efficient and effective if we had lists to operate from. If any DAG members have access to focused lists (anyone in a marketing firm, for example), it would be a significant help if they found their way to DAG for distribution to people working on the viral e-mail project. Adding a link to Richard Murphy's recent article on IOM (June 28, 2009) is also a good idea. See:
I have a *.jpg image available as well.

Posted by drglowry on Mon, 29/06/2009 - 01:58
One point, rather than the

One point, rather than the email containing links to just the DAG public site, maybe better to link to a specific page there - that could also be written as part of this project. In this way the email itself can be kept short - just enough to get main points across and raise interest.

Should we focus on expats? Probably. I know a few, and I guess all who are expats will typically know a few more.

The reason WHY anybody should forward the email has to be as STRONG as possible. Perhaps the best approach is to warn people. i.e. the basic message: "If you know anybody who may have savings invested on the IoM or may be considering it, we strongly suggest that you forward this email to them. They should know that their money may not be safe."

Posted by ng on Mon, 29/06/2009 - 10:19
I've just seen a letter

I've just seen a letter written by Lucky Jim that seems very good material for the viral email: It's posted here on Tax Research UK, so adding weight to the message. So, maybe we could save a lot of time by using that letter, I'm not even sure if it needs any modification, just a line or two suggesting that people should forward it.

Here it is:

The more we learn about the Isle of Man the more we come to discover that it has a financial services industry that is built of smoke & mirrors on quicksand foundations.

The banks & other financial institutions use the IoM as a cheap back street lockup that just take money & pass it on. A UK bank chooses to go off-shore for no other reason than it can operate with lower costs in order to make higher profits. The way the Manx finance houses advertise themselves is all smoke & mirrors designed to give the appearance of offering low risk security coupled with high returns on money placed there. The minute the benefits outweigh the cost these banks leave the island not on the next ferry (that’s too slow) but on the next plane.

The simple fact is that once you deposit money in the Isle of Man it ceases to be yours! It becomes the property of the bank. You are nothing more than an unsecured creditor, a liability to the bank because it owes you money. The question of trust does not come into it, so if the bank goes bust you can only fall back on a discredited depositors compensation scheme that will not pay out ‘on demand’.

If you have more than £50,000 on deposit you discover that there are secured creditors in front of you in the queue who will take what was once your money before you see a penny of it. Then you also discover that there’s also those guys in wigs in front of you, & if the government can take a cut as well, it will. By the time you get to the cashier there’s a huge chunk of your money gone!

The banks’ information to potential clients is composed of ’smoke & mirror’ advertising. The blurb is written to entice you to part with your money in their favour. You are a ’somebody’ until you have parted with your money, then you become a ‘nobody’. Unless you live on the IoM you are faceless - just a bank account number, a potential source of more money for them to make big money before you get your bit of interest. Then if it all goes wrong - tough! The bank’s interest in you vaporizes instantly.

When KSFIOM shut its doors denying depositors access to their savings, did they get a letter of profuse apology from the bank directors explaining what had happened and assuring them that they would be living on bread & water until they had done everything in their power to see that they got your money back? No! Did they take a salary cut? No! Did they claim a bonus? YES! So now KSFIOM depositors have learnt at great personal cost & suffering that the IoM - its finance houses, its government & its failed Financial Supervision Commission - is scheming, deceitful, contemptuous & hypocritical.

There will be a day of reckoning.

Posted by ng on Mon, 29/06/2009 - 10:40
I'd love to send the letter

I'd love to send the letter but:
1. I'm not an expat
2. most of my contacts are not expats
3. the implication is that "I" am one of the losers and many of the people on this site don't want to be so defined.

The aim of a viral email is to spread like a virus, this means people want to forward it. To make them do this you need to first attract attention with a catchy title, then brief story - pref of a person/s who is suffering (the operative word being brief) with a link for people who are interested enough to read more.

The only thing that is important is to make as many people as possible aware of what has happened/is happening to us.

You don't need targetted lists you just need to send to as many people of all ages, nationalities, income brackets as possible and keep it circulating - that way it will hit the people who can help eventually.

I'm posting on facebook, twitter etc. now, if someone can devise a well written catchy message then i'll distribute to upwards of 4000 initial names.

Posted by lorraine on Tue, 30/06/2009 - 17:51
Good points. So probably

Good points. So probably there need to be different emails for expat and UK-based people. Our message is especially relevant to expats (as we are pretty much forced to bank in locations such as IoM, Jersey, Guernsey etc.)

Posted by ng on Wed, 01/07/2009 - 11:16
I've joined this group so I

I've joined this group so I can say I'm [hopefully] cancelling email inputs.

I now get more incomprehensible stuff from the DAG than I get adverts for Viagra.

I need neither.

Viral email can work both ways.

BTW, I didn't vote on PWC because the votes didn't offer "I haven't got a bloody clue - I'm just an ordinary person and I won't live long enough to have time to read all the DAG inputs".

Posted by go mann on Sat, 04/07/2009 - 16:52
Looking at the bigger

Looking at the bigger picture. How did the world get into this mess? Greed, dishonesty, corruption, self interest and more greed. We need a new world order. The chickens have certainly come home to roost. Ask Madoff and Stanford. Are there any honest, brave , fine upstanding, respectable people left like the young men who fought in World War 2 and gave their lives so that we could make a pigs ear of everything. Yes, there are and it is time they stood up to be counted. Particularly people of the IOM. Time to redress the many wrongs I read about in the IOM press and elect honest, decent competant people to bring back to the country the respect you have lost.

Posted by conned on Tue, 07/07/2009 - 16:26
More importantly what gives

More importantly what gives them the right to take our money away from us, who are they gods or something ,they will be judged one day by a higher power, god help them all..

Posted by hippychickrobbed on Tue, 07/07/2009 - 18:04
'Viral' emails work! I have

'Viral' emails work!

I have been sending viral emails, bringing attention to the (aka site and so have others, following drglowery's example above, and the results have been astounding! In the last month the site has had over 6000 unique visits - thats 200 a day (even I was shocked - a 100 total, yes. But 6000 is unreal). 94% of them came from email links (IE. Someone clicking a link in an email), the spent an average time of 9 minutes on the site, looked at 4 pages on average and many came back as return visitors. Its not even a very well laid out or 'pretty' site and contains heaps of spelling errors!

So, i just wanted folk to know that viral emails work; people (your friends/collegues/family) do pass them on and so do their friends. Give 'em links to the funnier Youtube video's and they will get passed around even more!

I was a sceptic, but cant argue with statistics!

Posted by ItsTheft on Tue, 11/08/2009 - 21:36
Those are impressive results,

Those are impressive results, IT! Think of the coverage is more than a few of us took a small bit of time as you have. Well-done.

Posted by drglowry on Wed, 12/08/2009 - 02:35