Bus advertising.......

  • laserblues2
  • 12/10/08 31/05/09
  • unspecified
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Posted: Wed, 10/12/2008 - 16:27

Following on from a few other threads regarding advertising and campaigns.... I have just spoken with a bus company in London who can run the campaign for us.

They have given me rough figures of:

£100 for 4 weeks on 1 bus rear (the sides are the same price) and then production

Roughly £1,500 for 10 bus rears or a side including production (£60 a bus then production costs on top)

Roughly £2,000 to £2,500 for 20 buses.....

The bus routes can be chosen by us but once chosen cannot be changed. The bus would pass roughly once an hour.

That gives 4 weeks coverage..... they can also do deals for 2 week campaigns.

I am very happy to collate the campaign ideas/designs and organise collection of the money....

What are peoples thoughts??

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Bus advertising

  • grandmaparis
  • 13/10/08 30/09/09
  • a depositor
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  • Wed, 10/12/2008 - 22:31

I agree, great idea. I'm up for £100. Is it all backs or backs and sides?

Oliver Twist

  • laserblues2
  • 12/10/08 31/05/09
  • unspecified
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  • Wed, 10/12/2008 - 17:15

I was thinking maybe something along the lines of the Oliver Twist idea (as mentioned by someone else recently) maybe a picture of the Houses of Parliament / HM Treasury with Alistair Darling being begged for some of our money please....

We'll put up between £100 and £200.....

Any other offers / ideas?

Bus Advertising

  • podather
  • 10/10/08 31/05/09
  • a depositor
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  • Wed, 10/12/2008 - 21:24

Great Idea
I think we need to do some proactive public awareness campaign and the back of london buses is a great place to start
For less than the cost of the previous idea with the dedicated advertising truck we can get exposure on 20 vehicles and over a period of 4 weeks instead of 10 days.
I still think the Oliver Twist idea is a great concept and with the right artwork and some uncanny likenesses tot he "villains" we could easily get out message across.
You innevitably end up very close to the rear of buses in london traffic so even a brief detailed explanation of our situation would get read by hundreds or even thousands of drivers during the 4 week period and with the correct routes would remind the authorities were here and we are still fighting.
I was stuck in london traffic recently and noted that the mayor was using the rear of buses to get his message on turning your engine off in traffic to ease pollution across
If they believe it to be a good medium to advertise on then maybe it is .

I am happy to match your £100 contribution towards the cost,
I stand to loose a very sizeable amount and a £100 towards this effort and any other viable publicity opportunities gets my backing

I have heard it all

  • harrini1
  • 15/10/08 31/05/09
  • not a depositor
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  • Wed, 10/12/2008 - 22:41

Can't wait to see what ends up on the back of a bus...??? surely there is a more productive way of spending the money you all propose to put up? How about a mailing to all 600 odd MP's Plus a mailing to all the lords?
Who will read a bus advert and effect a change that will see the return of money?

Better idea??

  • laserblues2
  • 12/10/08 31/05/09
  • unspecified
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  • Thu, 11/12/2008 - 07:41

Hi Harrini - If you have a better idea for publicity then please let me know. As far as I am aware numerous MP's have been contacted and as the Captain said the response hasn't been great

Good Lord, what a cracker,

  • Captain Mainwaring
  • 11/10/08 31/05/09
  • a depositor
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  • Thu, 11/12/2008 - 00:57

Good Lord, what a cracker, contact all the MP's and the Lords too? No one would ever have thought have that.
If you have a browse about, you may find that just a few people have emailed various MP's etc and sent hard copies too, to be generally met with the sound of silence and standard responses.

Actually I don't think that the bus idea is too bad. If it wouldn't hurt the restructuring effort and ultimately the depositors the slogans would be pretty direct and straight to the point about getting your money out of Fraggle Rock as the banking industry on the IoM can't withstand a withdrawal big enough to pay for a book of first class stamps.

There is pretty little else that can be done that hasn't already been done that can and if we are all honest we know that chaining ourselves to railings etc is pretty ineffectual - and the only time we hear anyone's pooper go, is when it is suggested to start a run on the IoM banks which is just so easy to do, but extremely counterproductive for us at this point.

Christmas cards

  • laserblues2
  • 12/10/08 31/05/09
  • unspecified
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  • Thu, 11/12/2008 - 07:44

One of the ideas I had thought of was to use the Christmas card designs / information and use that. That way it would be a few different adverts which should hopefully keep the interest level up?? It would also show the types of people that have lost money and maybe people / media would realise that it isn't rich people who have lost out here??

So far thats £200 pledged plus whatever I put in.....

Anyone else??

No one else??

  • laserblues2
  • 12/10/08 31/05/09
  • unspecified
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  • Sun, 14/12/2008 - 20:30

Hello all - so from the response it doesnt look like people are too keen on this idea for promoting our cause throughout London??

I figured some of the adverts could be of individual cases and some could be an overall message.....

Opinions please......



Park the Bus

  • Alastair
  • 10/10/08 30/09/09
  • a depositor
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  • Sun, 14/12/2008 - 20:44

Laser I think the idea might well be a good way to generate exposure but I'm inclined to park it (no pun intended) and wait until the end Jan court hearing . If we don't have what look likes a viable plan at that point then I think our plan of act will need to change radically.